Sales Boosted by Seasonal Displays

In the weeks before Christmas, Choice Books set over 2,500 Christmas displays including over 2,300 cardboard floor displays and about 150 tables. Over 96,000 books sold from these promotional displays during the holiday season. This year’s floor display featured four children’s titles, an adult coloring book, a planner, a devotional and prayer book. Permanent displays nationwide were also stocked heavily to provide a good selection of inspirational literature over the busy holiday sales season. (April 2017)

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